Establishing an effective internet marketing campaign is one of the most important things you can do for your business, whether you are an online retailer or not.  An effective e-mail campaign helps drive targeted traffic to your web site, promote brand recognition, introduces you to new customers and increases customer loyalty by helping to maintain active relationships with your customers. 

What is an e-mail marketing?
An e-mail campaign is the collection of e-mail addresses from existing and potential customers, vendors, business colleagues, family, and friends, and building a database with your contacts so that you can quickly distribute marketing and advertising materials to your list.

Here are some important facts about e-mail marketing:

• Currently 71% of North Americans are online. That number is expected to increase to 81% by 2011. (Source: Forrester)
  
  
• 60% of business decision makers said the Internet and email was the best way for advertisers to reach them.
  
  
• 88% of consumers surveyed said they made a purchase as a result of opting-in to receive e-mail offers. (Source: DoubleClick)
  

We have found that the most effective marketing campaigns are ones that give something of value to their customers in return. We think it’s more important to build a relationship with customers built on trust, then constantly trying to sell them something. 

We approach each project by first getting to know our clients, their business, who they're target market is and determining their needs. Once we have a clear picture of the client, we set a list of measurable goals they want to accomplish.